Oh come on... This is a 12 page ebook. And his profits from it are going to be about $4.oo or so.
Don't think you have to have a 200 page book in order to get going on Amazon - people who pay $9.00 for 12 pages can get more than that for free if they are willing to surf a bit. And they don't have to think up that snazzy title - just know what search terms to use.
On the other hand, how many of these could I sell to make me a few thousand? Of course, he's only #2,393,490 in Books ... A little marketing and he's got some income coming in.
Amazon.com: How to Get Booked on Radio Talk Shows, Give a Great Interview and Get Invited Back: Books: Joan Stewart: