Wednesday, November 07, 2007

Constructing a mini-net for an existing product - step by step plan

I've been telling you all about my differences from the Michael Campbell scenario of building mini-webs and mini-nets for affiliate products. Making a steady income with "nothing but net" as he did, and writes about.

The general plan is very similar, however:
  • Find your base keyword niche - high demand, low supply
  • Narrow down to those keywords which are closely related to the base keyword(s)
  • Build your mini-web based on these long-tail niche keywords
When you have an existing product, you have two types of keywords to look for:
  1. What really describes the content of the product (we are selling books here, so the content is all written in advance)
  2. What people are looking for which this product is a solution for.
The keywords you find in 2) aren't necessarily those listed in 1). That could be a problem, since you are dealing with words. Means you are probably going to have to do some editing. If not of the original materials, then in adding intro's and summaries, maybe even testimonials - all of which have the 2) type keywords in them.

If you're lucky (or wrote the stuff in advance with the keywords in mind), you will have sufficient keywords in the content itself which match the keywords people are looking for.

As a note, keyword density is nothing more than how often you use certain words repetitively. Most good text editors have this function, but the keyword density programs sort by how many times they show up, as well as combinations of words.

The only problem I have with Adword Keyword tool is that it is limited, based apparently on demand to Google's servers. So it doesn't work all the time. My substitute for this is checkrankings.com - they do their own searches once a day to update their databases, so don't have the "Google outage" on their lines. This site is designed around finding high demand, low supply keywords - just what we want. You also get numbers of competitors - which you can click on to drill down and find what they are doing with their keywords. So you can create a better site which utilizes your keywords better.

While I've told about using various tools before, this one site takes the place of many that I've talked about.

Let's get started.

Product is a book I edited and published, called "The Secrets to the Law of Attraction".

Keyword, from this title is "secret law attraction". Searching on checkrankings.com got only 5 useable keywords from this (three weren't applicable).

So we back up to "law attraction". This gives us 75 to begin with, but around 60 by the time I took out other peoples' products and disrelated items. Now, there are around 15 authors, several with more than one product referenced in my book. So I have a mini-net in the offing.

But, I'm going to have to have about 5 times 15, or 75 good keywords, if not 100. As well, all these might not be applicable to these particular authors. So, I have to extend my list.

I go to keyworddiscovery.com and get another 100 terms, which at least I know are hit on regularly. No competitors, though. Add these to that list and sort out inapplicable keywords and duplicates. Just to over-do it, lets go to freekeywords.wordtracker.com and get another 100. Same thing, edit that list.

Ok, let's check for competition. Taking 20 or 30 at a time, lets drop these into MKLB's Competition Finder. Take out any that have more than 1,000 pages which are optimized for both title and links. Now you have the wide-open long-tail niches which have really no competition and lots of demand. "Half an inch wide, but miles deep."

Out of all this, you have everything you need to get a mini-net established.

For my book above, I can take these keywords or compose my own, using these as base. These 15 authors are each known in and of themselves. So I can take "Secrets Law Attraction" and then add the author's name, like: "Atkinson" and then a single word for every page which encompasses what the author is talking about in that article-excerpt. (Done by simply looking for the highest ranking term or keyword in that article - which I check out in Google trends.)

Now, to avoid a cookie-cutter scene (which the search engines would not appreciate) I use Dr. Andy Willams' SEO Website Builder. (A small one-time expense, but a very useful one.)

That gives me mini-webs produced out of my wealth of public-domain texts which I have made the title book from and also books from each of these authors. All these mini-webs then patch into the directory of the mini-net. Properly done, my sales pages then become highly pageranked on their own, both for their particular keyword and also the main site keyword.

That pagerank gives me traffic and potential subscriptions.

- - - -

Now, marketing that mini-web is done by blogging about it, and then using that post to create a Squidoo lens, both of which are a review of that book. It has all the keywords used in that miniweb, text linked. I also social bookmark each home page, with the keywords. My articles are already pushing that book, but in the future would send people to that mini-web instead of directly to the Lulu page. In the future, I'll set this up to sell via Clickbank and so be able to generate affiliate traffic.

Also, for future books, I'll use this sequence:
  1. Edit the book into usable format and publish on Lulu.
  2. Create a sales page and an iframe to upgrade the Lulu page.
  3. Create a mini-web for that book and upload it to server.
  4. Blog about that new home page, Squidoo it, social bookmark it.
  5. Set up affiliate sales via Clickbank.
  6. Meanwhile, send out 5 articles to ezinearticles.com with a text link to a) the home page using it's keyword, and b) to each sub-page, using its keyword. Send these 5 articles each out via an autosubmission program to multiple article directories.
  7. Send out a press release about the book and media releases to appropriate radio stations.
  8. Push out a broadcast to my appropriate list(s) about the book's release, offering them a pre-release price and/or any bonuses for buying it directly from me. (Joe Vitale used this one tactic to make his book an Amazon best seller...)
Then I get another product lined up and going out.

Well, I've got some work to do - 15 mini-webs (and more) to build a mini-net from.

Later, then...

P.S. Why build these mini-webs when Lulu already does its great job of hosting and selling your stuff? So you can 1) get even more sales, and 2) track their visitors so you can further improve sales.
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