Thursday, July 05, 2007

Getting traffic from Squidoo (part 2) ...

Is anyone getting traffic from Squidoo yet?: "Targeting quality 'buying' traffic is how you can really make some money using Squidoo. You can get loads of long tailed keyword phrases and build a lens around those phrases making sure that the content contains them at least four or five times. The lens url should also contain the phrase you are going for along with the title.

Then you wait for Google to pick you up under the phrase that you were aiming for and you will then have quality visitors to your site.

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I've been using squidoo to bring traffic to my blogs for a while now and the best way is to target those long tail keywords that are related with your site or blog and create lenses on them so creating just 1 or 2 lenses wont work in terms of getting traffic to your site. I usually build about 100 lenses just to get traffic to one site/blog"

This entry and its response shows the real deal - lots of independent pages with links and same keywords. Google picks this up, while the pages themselves link to a central squeeze/sales page.

Right now, article marketing has Squidoo beat for ease of posting - but combining the two would be a killer proposition, if done right.

Again, the approach I would do currently, from the research I've completed so far:

* Take every product you have and make a sales page for it (easily done with Lulu handling the backend). Make a lens and post this sales page on it, along with relevant links which support that product - and links to relevant squeeze pages for email capture.

* Article market so that you submit articles that drive business to every lens/product you have - if few - so you either write 5 articles for the 10 products you have each week, or 25 articles for each product per week - rotating products each week.

* If more than 10 products, you will probably be better off including ads for these other products in your Lenses ("people who liked this product also liked", or "May we recommend..."), quite in addition to sending broadcast emails about your similar products to your list - especially when you improve or update the product.

* Update your lenses regularly, especially with results from your testing and surveys.

Now, this doesn't apply to affiliate marketing, which requires dedicated standalone sales pages and download links. However, you can recruit affiliates from these lenses to a special (sales/briefing) page just for them.

And this doesn't mean you don't also have standalone sales pages, especially for testing for and against what you post on Squidoo.

The underlying point is to match the effectiveness of article marketing with the Google-Squidoo SEO advantages. Use article marketing to drive business to your lenses - which sell your products, capture email addresses, and recruit affiliates.

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Update - 070721:
Doesn't make sense to have articles post to several lenses. Article subbmision software doesn't facilitate this and most article directories only allow one, or a few, link(s) outbound.

Point your lenses to one or several squeeze pages, which is where your articles point.

Blogs, however, can point to all your lenses, and lenses can point to other lenses. The point is to avoid a link farm, however. Point a lens to five lenses. Point those lenses to five other lenses, and so on. Eventually (and you may have to map this out), out of a hundred lenses, none point to the same five others. But all of these can and should point to a single or a few squeeze pages.

You can (and should) set up any number of squeeze pages. You can give away any number of free gifts to get email addresses.

So a lens might have it's own product to give away (like sample chapters to the book) and also link to a common-themed ecourse, plus link to other of your lenses and your blogs.

Your blogs should link to your lenses (watch the link-farm problem above, unless you only have two blogs) and should also link to the ecourse(s) you have - all in the main part (template) of the blog. Every post can have a link to a free gift and/or to your ecourse - just like articles. Blog posts are different than your blog and seem to appear differently in Google. If your link is that particular keyword/phrase, then you start having a "Google-bomb" effect, however minor. That keyword starts getting associated with that squeeze page - particularly if that keyword is used on that squeeze page.

And your blogs can link to your articles, particularly on the top article directories, such as ezinearticles.com (which keeps coming up high in Google searches).

What is great about both articles and blogs is they are more current than web pages, so can fly to the top of search engines on a temporary basis. As you are submitting fresh articles and blog entries weekly (if not daily), these then keep your association with that particular keyword high in the search standings. And as you keep up associating your keyword with a particular squeeze page - the search engines are sending people directly to your email subscription.

Nice.

There's your complete theory on how article marketing (and blogs) tend to dominate search engines and build your list. The trick is to both blog and post articles in regular volume. Add Squidoo to the mix and you could start taking over top search engine spots permanently.

As you also need to update your lenses regularly, you have a very full schedule - which should start replacing your day job income if done right, ultimately giving you financial independence.

(Example of a niche keyword: Check out "Go Thunk Yourself" in the search engines...)
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