Here's an idea which may be more obvious to some of you - while this tool below enables you to find related keywords/phrases for any site you have, you can also extract keywords from any site someone else has - another provider in your niche (some call these "competitors"), or a site you'd like to emulate, or a sales page for a product you'd like to affiliate with (or is a similar product to one you are about to produce.
Sky's the limit on finding how people are trying to find you...
Google AdWords: Keyword Tool
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