Friday, July 13, 2007

Squidoo rankings and other mysteries of the eons

Squidoo seems to operate a lot like Blogger:
* Freshness of content
* Relevance of content (people are searching for it)
* Incoming links
* Outgoing links

At least these things are stuff you can do something about. Quality content may or may not get "star ranking" or traffic.

You can drive traffic to your lenses best through linking on your blog or your bio on your article marketing. But where most article directories only allow you a single link, you'd be better off driving business over to your website or to a squeeze page to collect their email address.

Squidoo - Make Money with Squidoo: Tips, Tricks and Advice. » Blog Archive » Roller Coaster Squidoo Lens Rankings?: "Have you noticed that your rankings are all over the place from one day to the next? If you have had a lens for a while you will notice that your rankings are never static. We suspect this is due to several factors, the most important being that Squidoo is still growing and thus in a dynamic state of flux. This roller coaster ride is partly due to the freshness of the lens content. We believe that the recency of the content helps preserve a high ranking although we have no hard evidence of this yet. Other factors likely include:

* Lens size, number of modules, etc.
* Traffic - both internal and referral.
* The number of outgoing text links.
* The star ranking (how other lensmasters have voted for you)."

I'm still stuck on the idea of copying your sales page for any given product over to Squidoo. Then they can simply click over to buy it. I haven't tried this out yet, but it seems to make sense.

Just realized I've got some sales pages sitting around that I got with some "resale rights" packages. Now this would be an interesting test...


Brad Masterson said...

Nice article Dr. Worstell. I'd just like to point out to you that there appears to be a phenomena occurring right now that some are calling the "Squidoo slap" A lot of bloggers gained huge ranking boosts thanks to their lenses but now a lot have experienced a precipitous drop in ranking. Enough that it's not just anecdotal but a trackable event. This event may have been due to an off-handed comment by Seth Godin bragging about the marketing power of Squidoo though no one can be 100% sure. Although this action seems to be very severe, more than likely this whole situation will settle down with time.

Best bet is to diversify your portfolio and do other tried and true techniques such as article directory submissions or even link building.

Brad Masterson

robertworstell said...

Some report that Squidoo has dropped all around in page rank.

Google constantly adjusts its algorithms to better serve viewers - what people want and actually use. Otherwise, they would be out of business quickly.

Best best is always great content and linking to other sites you find useful. The web author has to provide real service, consistently.

Article marketing is the best of both worlds, since you are putting out good content with links back to your own pages. Looks like this beats link building and so would be a simpler approach.

Squidoo is another approach, as are social networks (some people say to hype their product via their MySpace page). Its advantage lies in enabling you to have multiple lenses - which is fine if they can be easily created (you can crank out and post articles much faster, so that should be anyone's priority).

SEO is a continuing study (which is why we pay consultants to do it for us...).

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