Tuesday, August 07, 2007

Just remembered - I've not been following my own plan because I started with the article

The earlier sequence was to write an inspired blog entry, scrape your own site to create a Squidoo lens, find the keywords for that blog entry and tag that blog, post the Squidoo lens and then post the article using an article submitter.

Now I had been doing something a bit different and hadn't noticed the change.

I'd been starting with the article, which was being excerpted from one of my books. (Yea, the old-fashioned way of slogging out a book... instead of blooking it into existence.)

On starting work this afternoon, I realized I was three blogposts and three lenses behind! Fascinating. No wonder I was having trouble finding keywords...

You see, I had been simply writing articles and posting them. Meant I was losing out and ignoring two-thirds of my marketing system (we'll get to press releases, affiliates, radio interviews, etc. later). And this also then includes my new category of social networks.

Sequence in writing an article first is to then make a blog entry out of it and the whole sequence rolls from there:
  1. Blog
  2. Find keywords
  3. Tag your blog (on blogger - with wordpress and others, your mileage may vary...)
  4. Social bookmark your blog (de.licio.us, stumbleupon, digg, simpy, furl, etc.)
  5. Scrape your blog
  6. Create a Squidoo lens, tag it as you go
  7. Social bookmark your lens (as above)
Normally, you'd take 1-7 and then make articles. But if you have a great article (or pulled one from one of your earlier writings (before you found the Internet?) then you post your article first - or blog it first and post it as an article after that sequence was done.

My particular scene is that I'm behind on articles and so was pushing these out. When you set your own quota, you also have to do the work to meet it. Just like any job.

My problem is that now I have so much materials for articles, it's easier to crank these out than a blog.

But this blog entry will eventually make it's way to a lens and then to an article - it's just a different way of writing and a different format. Right now, I'm researching and noting what I find for later write-up. My blog sends me an email (on gmail account) which is automatically filed away so I can search for it at my leisure. That's my research system. Saves buying filing cabinets and hiring long-legged secretaries that distract (old school).

My other article writing is based on editing others' (or my own) works and presenting them to the world. And while this gives me articles, it doesn't give me blog posts.

And the idea here is to drive business over to your product - in my case, it is my Lulu self-help bookstore. So I don't want to leave out part of this system.

Consider this an eight-cylinder engine - and figure that you want it running smoothly all week, firing on all eight. That's the Online Millionaire Plan - eight ways to send business your way, either to your autoresponder or directly to your sales pages.

That's the reason for the article quotas and schedules and pushing yourself. You're making millions with what you are doing. Just be efficient and get your own ball rolling.

And don't forget any steps - or remember them when you "oops"ed.

- - - -

Now, how to fix it?

Let's open up ezinearticles.com - one of my favorite article directories (and curently top with both Alexa and in PageRank).

Burrow down to my last article - rats! I'm ahead of myself, it hasn't been approved yet. Ok, search the title - some of these have approved it... So I pick one which I haven't blogged yet.

So scrape this page (copy/paste) and put it into a new blog post.

Make sure you add all the links.

Go to Google's KeywordExternal Tool and get the keywords associated with what you just posted. You already have your keywords from posting this as an article - this is just a check.

While you are on that particular post page, go ahead and get all your favorite social networking done. (You do have these installed into your Firefox browser, don't you?)

Now, scrape that page and start building your Lens. (Again, using your browser plug-in...)

You'll use those tags in setting up the lens, and then pick an image (save you lens) and then paste your blog entry into the Introduction section. Then pick several more modules (I like to use Google Blog Search, De.licio.us, Amazon, and eBay) so you don't get penalized.

Once you're happy with your lens, then social book mark it as well.

- - - -

Caveat: There's one problem with this set up. Lens and blogs are more time-consuming than articles. That's because of the interfaces you have to use. Articles are simply text-only in the bulk of the article directories and your semi-automatic submitter gets out to all those directories quickly (if your broadband is working properly and you've selected some decent sites).

Choosing decent ones? Page Rank (my submitter doesn't use Alexa numbers, which may be more accurate). But you can almost ignore the Page Rank 0 sites - I have far more trouble with these. You will find niche directories with some good page rank (generally 4 or better).

What I've found is that the sites with good page rank are easier to use. They have sufficient broadband to take your input. The oddball ones are just that - tricky to get signed into and find stuff.

Test was - took my semi-automatic submitter on (broadband satellite working today) and submitted to 45 Page Rank 4 or better. Took not even a half-hour to get them all posted. Started in on the rest - and had to interrupt it and start over, since I had so many false starts - couldn't log in. So I then backed up and picked anything with a Page Rank higher than 1. Same deal. Had to interrupt writing this several times (good thing I had the two screens close together on those computers).

I had been using my non-automatic submitter program most of today and all yesterday. But was annoyed as I was doing one or the other, but if I started blogging or working on other products, I'd stop submitting articles.

The problem isn't trying to get to all these sites - the problem is getting work done.

You want to be able to multi-task for real.

I'd love to be able to reach a hundred or so article directories. But I don't have time to hand-submit to all these guys. I can reach just a few that are friendly and open for easy use. And to maximize my work, I take on those which reach the most people.

The argument is that these bigger sites have more categories and so niche-seekers have the access they want.

- - - -

Let's go over this scene - here's what I have to get done on a weekly basis:

  • 5 articles posted for the one working autoresponder series.
  • Get the next A/R series up and running and/or polish the one that's up.
  • 5 more articles for that next series.
  • Work up the sales funnel for one or both of these A/R series
  • Continue research into the rest of the eight ways to market your product
  • Blog all this research as I go (helps as part of the research) - and becomes more articles.
  • Set up more products, either for sale or as bonuses, for all my A/R series
  • Start working out my third A/R series (these are each main product lines, not additional series for the same line) in any spare time, built on what I'm learning from the earlier ones.
All this in five afternoons, about 25 hours a week. I have a 20-hour-week day job and another 25 hours a week I farm. So my 70 hour work week (more or less) has to be precise, or I'll never get out of this hole. And, no, going full-time working would kill me off as that's about creative as pounding sand into a hole for the same time each week.

But I have fun with what I'm doing - as I'm learning constantly, both in reading the classic works I edit, republish, and promote, as well as in the research I do to find out how to market these books.

And as I blog, and article-market these data to you, I continue to learn.

Sure, it sometimes makes for very long and very short blog posts - but that's why my main Online Millionaire Plan blog is rather empty, while this one gets its fill nearly every day. One raw, one more refined.

And this night - I'm overdue getting to bed (again). See you tomorrow...

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