Friday, November 02, 2007

Getting from raw subject to workable keywords to long-tail niche mini-web: the steps

Now that I've told you how you could live without NicheBot and Wordtracker, how do you market and sell your existing product (line)?

Instead of finding affiliate products which match that keyword, supposing you had your own existing product - how do you find keywords for it? (Now this really works for something that you don't yet have a sales page for. If you get a PLR item, or a Master Resale Right to something, you just have to post that sales page and then use any keyword density program to find what keywords they are using.)

Let's run through some basics:
  • You're looking for a sweet spot. People are looking for a long-tail keyword in the search engines, that matches your product but there aren't many pages to help them. High demand, low supply.
  • You have an existing product.
  • You know it's about something useful, a solution to a problem.
  • If people are willing to pay for it, you can sell it to them.
The steps to take -

A. First round:
  1. Look over your product (or product line) and find some words which encompass the whole product, the main problem it solves, or some category you think people would associate with it. Boil this down to a single word - or use a phrase if it comes to mind.
  2. Now, look this single word up in your KeywordSpider with a tilde "~" in front of it. (Phrases don't work this way - only broad, base, single-word subjects.)
  3. Next is to find the associated words with this which actually are being advertised for - people are paying to get traffic to their site. Means that there is an existing monetary flow. (You could take about any keyword and market a product for it, but here we are working to find what people are already looking for - their description for a product we already have to sell.) Take your Spider List and drop it into your Massive Keyword List Builder (got to love that name!) and check these for PPC traffic. Sort by Volume Rank and save as text file.
  4. Now edit the zeros's out of that - you don't want to search for anything no one is willing to pay for.
  5. Next, drop that into Google Adsense Sandbox and again check for zero's - Google might even give you more names. Download that CSV file and take the keywords which people are paying for.
  6. Edit that word list to take out any words not related to your product. (For instance, I just published a book called "An Online Millionaire Plan" - but it has nothing to do with dating a millionaire or TV programs, but might have something to do with the phrase "who wants to become a millionaire".)
  7. Drop that word list into your MKLB Competition Finder and see what has some great searches, but relatively low number of pages. You'll be in the thousands, but this is only the first pass - you want to find terms or phrases which have a high search demand, but low page supply. It's the ratio that counts here. Copy these to your short list.
B. Second round:
  1. Take one of your word phrases or terms and drop this into NicheBot's free online Overture tool. Scrape the results and save the phrases.
  2. Paste these into Google's Adword sandbox and again edit out the ones which aren't getting you any advertisers buying them. (Another reason for this is later, you might want to sell advertising on your site for some additional dough...) Copy those phrases to a text file.
  3. Repeat this for all or your short list terms from the first round.
  4. Now you have your basic list of niches for that product.
  5. Drop these into your Competition Finder and narrow down to your real long-tail niches. You'll probably have too many again. And Competition Finder can choke on too much stuff at once - so you might want to do batches as you find them, and then build a list of second-run niches. While you think your long tail is going to be three and four-word keyword phrases, don't be surprised to find there are still a lot of two-word long-tail niche phrases around...
  6. In this list you might find duplicates - so eliminate these as you find them. And while you're at it, remove any phrases which just have nothing to do with your product. Now, a hint here - keep several text files as you go. Once you get a mini-web up for a certain niche, you are going to want to expand into other related niches for the same product - so keep these notes as you go so you can come back to them.
  7. Now you are actually going to start finding paydirt on your second round. You take out the terms which have too many pages but still have great demand. (You can take out the ones which have too little demand, but maybe those are some very, very narrow, but highly profitable niches - so save them for some spare time you may have...)
C. Third Round:
  1. Even if you need to narrow down some of these again, you now have some decent niches. Pick the ones which most describe your product to you. They'll leap out at you. Separate these to your short list and take the one you like most of all of these.
  2. Back to Keyword Spider to find out the theme words associated with this. Enter your key niche term and then copy the results.
  3. Drop these into Adsense Sandbox again and pull out the ones which no one is paying for. Then drop the remainder into Competition Finder again as a double-check.
  4. Save that list and study it before you start building your mini-web. That last list is what you write your pages with. Makes your page "Fat" and able to withstand the Google Slaps other sites are getting, as well as ranking your page higher - even on other niche keywords.
  5. Oh - and then go to Trellian's KeywordDiscovery.com and find variations of that particular long-tail niche keyword/phrase you are now using - you'll need these variations for your mini-web sub-pages.
What you have at this point is a really decent long-tail niche as well as all the home work.

The general scheme:
  • Keyword Spider to Massive Keyword List Finder this gives basic list of keywords.
  • Adsense Sandbox to Competition Finder for your first round of niches
  • Nichebot to Adsense Sandbox to Competition Finder for your second round.
  • Then back to Keyword Spider with your chosen key niche, then to AdSense Sandbox and Competition Finder. And make a visit to Trellian's Keyword Discovery. Now you're set to make your pages, based on the extensive notes you've kept.
But that's another job, which I hope to start blogging about shortly...

Luck and prosperity to us all.

- - - -
update 071105

Keyword Spider quit working for me. Won't return search results. Sent them a comment, but nothing back.

Currently testing out another free keyword browser called "The Dowser" (download from CNET's download.com) and it seems to be working OK.
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