Friday, June 29, 2007

Another way to study squeeze pages - at your leisure

I'm a great one for off-line research - scrape the pages and then take them apart when you have time to study them all.

I was starting to build my first squeeze page and looked around for templates or online "builder" programs. But these were too hyped (and too expensive). And the product wasn't simple enough.

I found myself needing some sample squeeze pages for study. I had bought a "kit" with samples, but these were some complicated, over-wordy versions which I know that author wasn't using any more. I wanted his tested, final versions.

As a PDF he included in that "kit" had hot-links, I simply navigated to those pages and saved them - instead of filling them out and clicking the "Send me the free ecourse!" button. Of course you save them with all the graphics and scripts included.

You can do the same with sales pages - just be sure you name it something descriptive so you can find the good ones again.

This is a practical way to learn what you are doing as you go.

I had the form code from my autoresponder to plug into the page, but I was missing the page itself.

Squeeze pages aren't hard to do. But like HTML or graphic design, you really learn by taking apart the ones you like and see emulate the best ones. (Henry Ford said in his biography that they bought cars from every competitor - which they would take apart and put back together - in order to keep improving their own product.)

Really, a squeeze page is simple:
  • Attractive headline
  • Perhaps some subhead which enforces that point
  • Bulleted benefits (not product features)
  • Opt-in script.
The whole thing is tied together with an artful presentation.

If you open up what you've saved in Nvu (or your favorite HTML editor), you'll see exactly how your favorite squeeze page is built. And you can convert it to your own squeeze page simply by changing the text, colors, or fonts to the way you like them.

Now this doesn't mean you'll be able to save all your PHP pages, because browsers will convert it to HTML as it's saved (though you might be able to "view source" and then copy/paste into a text editor - haven't tried that myself as most squeeze pages are HTML and that's a lot more effort to get a PHP page up and running on a server than I want to deal with).

But having it all as HTML is fine for our use.

The point is to have a lot of samples to study.

This doesn't mean you can plagarize, or relieve you of testing and tweaking your pages - but it does save you some time in getting started.

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