How the Grand Master of Squidoo considers lenses

An interview with Seth Godin -

SquidU : Profiles: "Sq: What do you try to accomplish with your lenses?

Se: The same thing I try to accomplish with my writing. To give people a tiny bit of insight, to trigger a new thought that changes everything. I think that's how you deliver meaning.

Sq: How often do you try to update your lenses?

Se: I think it depends on the topic. Some lenses ought to be able to go a month without an edit, while I intend to improve and update my personal lens at least twice a week.

Sq: What characteristics do the best lenses share?

Se: Lenses are a place that people start, not where they end up. So the best lenses aren't deep or difficult... they are wide and obvious and give you a good place to dig in and start."

Summary:

1. Lens are developed to serve as inspiration.
2. Update your lens as much as your blog - add, delete, shift around.

Doesn't mean you can't inspire people to buy your product - and improve their lives in the process.