Sunday, August 26, 2007

Radio Interview data: How to Get Talk Radio Hosts Talking to You about Your Book

Here's more from that same source...

How to Get Talk Radio Hosts Talking to You about Your Book: "
  • When crafting a talk radio campaign, the first thing we do is examine the author’s profession, background/experience, and interests. Is there anything fascinating, glamorous or downright compelling about the author? If there is, we pitch this information in an exciting way that makes hosts feel like the author is a ‘must-have’ interview.
  • Take one of our clients, a former judge on the Arizona Supreme Court. While his nonfiction book was a great behind the scenes look at the judicial system we knew the angle had limited mileage. We played it for as long as we could and then it was time to create some new angles.
  • Because we keep a good pulse on what the public’s talking about, we knew that his profession alone would make him an ‘in-demand’ guest. By positioning him as a judge who would comment on legal issues in the news (and there were a lot of big cases at the time) we generated a great ‘buzz.’ When all was said and done, he appeared on well over a hundred shows across the nation. And, during the course of those interviews, the hosts gave him ample time to discuss his book and plug it.
  • After we’ve scoped out our author’s background, we look at the book’s key message and how it might tie into current events or hot topics. For instance, we had a client who had written a book instructing people on how to get their “estates” in order…while the Terri Schiavo controversy happened to be raging. So we were able to tie our author’s book into the ongoing national debate. Needless to say, this author was a hot commodity on talk radio and got a huge amount of media attention for himself and his book.
  • If we can’t focus the pitch around the author or a current event, we’ll find a theme or ‘hot-button’ issue in the book that people can relate to. In fact, this is our “secret” for promoting fiction authors. We once had an author come aboard with an interesting fiction title but the story didn’t tie into any current or newsworthy events. Nor was our author a celebrity of any sort. But we found a storyline we knew people could relate to and that our author could talk about: “Is it possible to outgrow sibling rivalry?” The subject struck a chord with so many hosts and producers that we ended up surprising the client with the number of bookings.
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