The Power of Publicity - Finding Your Media Niche: "
Saying Your Piece on Talk Radio
Radio talk shows engage their audience through words rather than photographs. Most radio stations are turning to local angles for interviews. So it’s important to figure out if your message has a local tie-in or is important to your community.
Because radio doesn’t require visual props or photos, it’s a great fit for just about any message, so long as you can discuss your topic for a good 30 minutes. Because what you’re really doing is having a conversation with the listeners, you need to be well-versed in your topic and able to handle plenty of questions. Your message should be topical too; something people want to talk about at the office water cooler or over coffee.
Radio talk shows, which are found mostly on the AM dial, also vary from morning to night. Morning shows have shorter interviews during this “drive time” to work. Talk show hosts don’t have time for a 30 minute interview because morning shows are jam-packed with news, weather and traffic updates.
Midday shows were once known to target women, but that’s changed because so many people listen to the radio at work. Now, you’ll find many business shows air during typical daytime work hours. After work, you’ll find the second “drive time” of the day. Unlike in the morning, listeners are more relaxed. They’re on the way home from a long day at work and there’s more time to air a 30 minute interview.
During the evening, it’s a mixed audience of people listening from home. And don’t discount the reach of overnight interviews—while you may think no one is listening, think again! Overnight talk shows (from midnight to 5 a.m.) are very important due to overnight jobs that bring in listeners - 2nd and 3rd shift factory workers, public service employees and many other industries that operate all night long.