Thursday, September 13, 2007

Secrets of PLR Exposed - 7 ways to profit from PLR

As I've recently uncovered through ongoing research, there seem to be (at least) 7 major ways you can utilize PLR works in your online sales and marketing efforts.

According to Wikipedia, PLR means: "Private label rights - an intellectual property right which allows you to modify a work and to claim the new work as your own from an authorship standpoint, but does not grant actual copyright to either the original or the modified work."

By buying or downloading PLR material, you are able to re-use it in any format you wish. You are essentially given rights as an author.

Here's the common ways PLR is used:

1) You resell it to other individuals directly.

2) You take several products, combine them into a package and resell them as this package.

3) You edit PLR material into a format you can use and then sell that new format.

4) You can take that same newly edited format and sell it as PLR.

5) You can take your edited PLR products and sell them with re-sale rights.

6) You can resell PLR products to other marketers.

7) You can give away PLR products with your own Internet shortcut included, as a bonus for signing up as an affiliate or some other reason.

Let's takes these one at a time:

1) You resell it to other individuals directly.
Pretty common sense - you are buying a commodity and selling it through your list or website. Many PLR packages come with pre-built websites that you only have to change the PayPal or Clickbank link, plus some personalized areas, then upload to your server. Other people are selling this same set of packages, so you are working with competition unless you add value somehow.

2) You take several products, combine them into a package and resell them as this package.
Logical, if you can make money off one, what if you sold several together. I recently found both a 900-count PLR article package and a package of 1200 PLR articles. I've also found packages with complete websites built up so that you could sell packages of PLR articles from one sales page - or individually as well.

3) You edit PLR material into a format you can use and then sell that new format.
Here's some fascinating area for creative work. I've found some of this PLR stuff to be pretty horrifically designed, with a repulsive layout that was hard to read. But the interesting point what that the PLR package contained a Word format which could simply be edited. Then you can change the format and layout simply. In other cases, I've found the PLR material to be secured in a PDF, which then had simple security to get around before I could straighten that mess out (usually by exporting to a text file and then importing it into OpenOffice, editing it, and then exporting to PDF).

4) You can take that same newly edited format and sell it as PLR.
Once you have your newly-edited product, you can put a spiffy new cover on it and then sell it to someone else as a new PLR product. They can then do whatever they want with it.

5) You can take your edited PLR products and sell them with re-sale rights.
Re-sell rights improve the perceived value of the goods. You can get those instant dollar-signs flashing in front of their eyes. Also, if you say they can give that product away as long as they don't modify it (and you make sure you have your own links and ads in place, plus securet the document as best you can), then the product becomes viral. Another income source is if you "brand" that product for others.

6) You can resell PLR products to other marketers.
Affiliate work is what comes to mind immediately. Get others to market your PLR products or packages for a percentage. And make sure you get those affiliates' email addresses so you can give them helpful tips on selling the product, as well as informing them when you've updated the sales page, etc.

7) You can give away PLR products with your own Internet shortcut included, as a bonus for signing up as an affiliate or some other reason.
I've recently signed up as an affiliate for several marketing outlets who simply gave away several PLR packages as a bonus. They also then were working on me to "upgrade" to a paid subscription, where I could then download even more PLR products, as well as buy "resell rights" to other products. You can see a whole adhoc MLM system building up here - PLR products used as giveaways to get affiliates, who sell products and resell others (or give them away as bonuses) to others who resell them or edit or create new products with them, or simply give them away to get their own affiliates, etc....

If you don't want to pay for PLR, you can download as much as you want. Just type in "free PLR products" into a search engine and give away your email address a few times. (You can always opt-out later.) And several forums have sections where any number of PLR products, or products with resell rights, are given away for free.

Note here - products with resell rights may or may not be PLR. Look for an author's name and a copyright notice (which might be missing). You can't take a product, edit off the author's name and then offer it as PLR. Just stick with existing PLR products to make your new product line and sales.

How can this help you with your current product line? Internet Marketing has a huge following right now. If you are coming out with a book on Mailing Lists, then collect PLR books and articles on mailing lists. Edit them into special reports you can then give away as a bonus for people buying your book. Put on resell rights and your ads and webpage links while you're at it. Or bundle them up as a package of related titles and sell them to all the people who bought your book.

What you can't do with PLR articles - put them on any article directory. Reason - and oddly, this was what they were first marketed as, search engines penalize duplicate articles. Article directories penalize duplicate articles on their site by removing them and possibly even banning that author. But you can re-write them and use the ideas in them with no charge - since the ideas don't exist as anyone's sacrosant creation - unless they have a patent on them (and then only for a few years). Now this doesn't mean you can plagarize - I said re-write them.

But because there are many copies of these floating around doesn't mean you can't repackage them and improve their value. Go ahead - this is what commerce and marketing is built on. Someone coming out with a "NEW and IMPROVED" version of something is just a revision of something which already existed.

As with so many things, your only real limit is your own imagination - or lack of it.

Wishing you incredible success.
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