Anyway, I'm looking over Michael Campbell's stuff, mostly because he writes well and also gives good value in the data he provides. Lots of great examples from his life and how he actually does it.
I subscribed to his RSS feed in Google Reader, which made it easy to find and read a couple of recent posts he had.
Here's a good point about page optimization and how he writes his pages:
"What I do is write my page, performing SEO on the fly. Aware of my primary keywords, I put them in my page title, in H1 tags at the top of the page, at least once in the first paragraph and then in bold in a subhead later on.
"Once that is done, I go to Optiranker to find additional keywords (through topic sensitive LSI) to find words that naturally appear on pages, along with my primary words. In other words, I theme up my page, so there's no doubt to the search engine what it's about.I don't focus so much on keyword density as I do, ancillary keywords and the proximity of the keywords to each other."
(He mentions earlier in the post that Optiranker is an expensive tool. I've earlier looked up his use of Wordtracker services and see that he has some tastes in SEO which are out of anyone's part-time starting budget. But there are other options for a lot of this, which I'll finish covering in a separate post.)
The deal is to tweak your writing so that you can utilize keywords in it as you go, making this a native ability.
Check out that link to LSI above. Just goes to show you what I've been saying about search engines - they are trying to mimic/understand how people do things. Essentially, they are saying that search engines are also looking for synonyms, alternate meanings, and mis-spellings when you enter your keyword.
The highest ranking ones are the direct hits: you have that keyword in the in-coming link and your page has that keyword in the title, meta tags, headings, bold-face type, and general text.
That you use different words for these also helps, but only as help. Most SEO concentrates on the keyword use and link itself.
(Now realize I may change my descriptions of this stuff as I go - I'm giving you the hot poop as I decipher it from these other texts.)
The broad strokes of how this can be used:
1) Find your niche - what you have a passion for.
2) Research the general keywords for this niche - how you and others describe what you're talking about.
3) Find some keywords in that niche which have a lot of searches, but few pages getting the traffic.
4) Set yourself up to start grabbing this traffic.
How you "set yourself up" is best described by Campbell through those downloads I linked above. In that other post (which I've been writing on a second machine and took a break to blog here while I got some downloads going on that one), I mention alternative tools you can get cheaply (or free) which do most of what he's talking about.
I've popped for Dr. Andy Williams' SEO Website Builder, and as soon as I have it, I'll give it a review for you. Essentially, this program builds several pages into a mini-web, which helps them share keywords and be optimized for them.
(As I mentioned before, I have all these Master Resale and PLR packages sitting around, so want to see if they can be set up for near automatic sales - and not just taking up space on my hard-drives.)
- - - -
I think I've covered it in another post, but while all this SEO stuff is nice, social bookmarking is really taking off, as Campbell covers. Means that while you may be getting 80-90% of your traffic currently from search engines, you can actually tweak those search engines into sending you more through high-PR social bookmarking sites, which spend their deep-pocket bandwidth for you. (And meanwhile build up more traffic through just the social bookmark sites.)
The approach is different - very much the old-fashioned way of selling (ala' Collier), which is to tell a story. Seems people trust good story tellers - meaning that they are coming in through that second of Nightingale's three needs: stimulation. (Other two are 1. recognition and 3. security.)
And that opens a big door for us writers.
Now if you can tell a story while keeping your niche keywords in mind...